Aug 13, 2022
Your contact information is not the only purpose served by a business card that has been intelligently created. It will make your small business seem more professional, it will help you earn the confidence of your clients, and it will differentiate your company from those of your competitors. However, before you start handing out business cards to everyone you contact, you should pause and ask yourself the following question: "What constitutes a good business card?" How can you differentiate it from the competition and, as a result, attract more customers?
Therefore, you should choose a layout that is consistent with your brand. Perhaps you're an interior designer specializing in contemporary design and drawn to clean lines; if so, you should choose an uncluttered and uncomplicated template to showcase your expertise. Or, maybe you have a bubbly attitude and work as a dog walker; in that case, your business card should represent the lighthearted character of your line of work by being less stuffy and more colorful.
Include the typeface you use for your website and other marketing materials, such as brochures and flyers, on your business card. The font you pick should be simple to read and reflect your business. For example, if you are an etiquette coach, you may use a typewriter-inspired font. If you are a writer, you might choose an exquisite script. Your whole body of the text should be at least 8 points, but you should emphasize the most vital information.
The quantity of information that may be included on your business card and the font size are determined by the size and orientation of your card. In addition to proclaiming your brand. Are you a regular business with minimal frills, or are you an adventurous non-conformist?
Customers should be able to contact you, find you online, or identify your shop's location using the information provided on your business card. In addition to your name and work position, provide the name of your company, the telephone number, the website, the email address, and the handles for your social media accounts.
Put your business card to work for you and your company by giving it a double dose of purpose. Use the back of the card to display appointment reminders, stamps to indicate customer loyalty, or a blank canvas to highlight anything about your company. Include, for instance, a concise recipe for your establishment's distinctive dish or drink if you own a restaurant or a bar that serves cocktails.
Before you even think about making new business cards, you need to think about two essential design elements: the completed logo for your company and the colors it uses. These components are the essential aspects of your visual identity and will play a significant role in determining how other aspects of the card are designed.
Do not overcrowd your card with an excessive amount of content. If there are excessive components on the card, they will all fight for the reader's attention, and nothing will stick out in particular. (Don't forget that you may use either side of the card you've been dealt!) When it comes to design, leaving certain areas of a page or document blank is not only easy on the eyes but may also assist in direct focus on the most significant elements.
"Special finishes may go a long way in generating a lasting impression on prospective consumers, partners, and clients," says Tristan. "This is especially true when it comes to business." Including an uncommon design feature or a particular print treatment on your card is a quick and simple approach to make it stand out from the crowd. Your business cards will have a difficult-to-forget three-dimensional quality if you use foil accents and embossed gloss. Both of these techniques provide the impression of a raised, glossy covering.
A call to action (CTA) is not required on a business card, but including one might inspire prospective customers to take the next step. Create an incentive for your clients to become excited about your company, whether it's a discount code, a unique promotion, or a suggestion that would be helpful to them.
Is there anything more disheartening than cracking open a brand-new box of business cards (or menus, or fliers), only to discover an error on one of the cards? Ask a coworker or a friend to verify the spelling of your business cards before you make your purchase. This will ensure that your cards are error-free.